Serious skincare,
doctor-formulated.
Dr. Hasia Al-Khubra formulates every product with science first.
UK-trained and American Board-Certified, Dr. Hasia Al-Khubra is an aesthetic doctor specializing in collagen regeneration, regenerative medicine, and skin longevity. Every Doctors Dose formula is developed using evidence-based ingredients and clinical expertise — designed to support healthy skin rather than follow beauty trends.
Five stages,
from clinic to lab.
This is the same process every formula goes through — from the flagship Collagen Serum to the newest addition to the range.
- 01Identify
Skin pattern.
A pattern emerges across consultations — typically over twelve to eighteen months. Documented. Reviewed against existing options. Gap confirmed.
Duration: 12–18 months - 02Research
Active selection.
Peer-reviewed evidence guides dose selection. Side effect mitigation pairings identified. Stability and bioavailability constraints mapped.
Duration: 3–6 months - 03Formulate
UK laboratory work.
Working with a UK-based cosmetic laboratory. Multiple iterations. Stability testing at 25°C, 30°C, and 40°C. Texture and tolerability refinement.
Duration: 4–8 months - 04Observe
Observation study.
Twelve-week observation study with real customers. Minimum twenty customers per cohort. Weekly outcome tracking. Pre-defined success criteria.
Duration: 12 weeks min - 05Launch
Or back to step three.
Only after outcomes meet pre-defined criteria. Failed candidates return to formulation or get abandoned. Three of our seven trial candidates didn't make it.
Gate: Outcome-gated
Dose matters.
That's the whole brand in two words.
Everything else is execution.